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Keywords: Brittany
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Journal Articles
Cross Cultural & Strategic Management (2020) 27 (1): 51–74.
Published: 23 August 2019
...Robert Bowen Purpose This study offers a comparative analysis of attitudes to small and medium-sized enterprise (SME) internationalisation in two different cultural settings, Wales and Brittany. The purpose of this paper is to conduct an in-depth investigation of attitudes to internationalisation...
