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Keywords: Business communication
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Journal Articles
Cross Cultural Management: An International Journal (2011) 18 (3): 366–383.
Published: 02 August 2011
... the provenance of some of the many potential meanings invested in colours in contemporary China, and how and why these influence international business, communication, design and marketing management in particular. Design/methodology/approach A qualitative empirical study with ambition for an emic cultural...
