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Keywords: Business excellence
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Journal Articles
Cultural adaptation of web design services as critical success factor for business excellence : A cross-cultural study of Portuguese, Brazilian, Angolan and Macanese web sites
Available to Purchase
Cross Cultural Management: An International Journal (2014) 21 (2): 172–190.
Published: 29 April 2014
... cultural matrix and language but by different national backgrounds, the cultural specificities of a country are a critical success factor for web design and enablers of business excellence. Design/methodology/approach – Starting from a deep literature review, four research hypotheses...
