..., and to paradoxical issues, in particular, the purpose of this paper is to explore how organizations and individuals in the West can balance cultural paradoxes and manage culture dilemmas through the lens of Yin Yang wisdom. Design/methodology/approach The paper is based on a qualitative case study. Data...

... and raises the matter of information required to make such a choice. The underlying issue is the problem of what needs to be known to enter a business, what factors should be considered, and the importance of approaching the matter systematically. © MCB UP Limited 2002 Case study Becoming...