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Keywords: Christianity
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Journal Articles
The ethics of marketing in Islamic and Christian communities: Insights for global marketing
Available to Purchase
Cross Cultural Management: An International Journal (2008) 15 (2): 162–175.
Published: 02 May 2008
... observations are then to be offered as insights into the notion of ethics of the two religious groups and how these might influence marketing to multicultural communities Design/methodology/approach The findings are based on a small‐scale survey of 530 students (211 Christians, 302 Muslims and 18...
