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Keywords: Colour
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Journal Articles
Cross Cultural Management: An International Journal (2011) 18 (3): 366–383.
Published: 02 August 2011
...Evangelos Tsoukatos; Carmen Rodrigues Santos; Kirsi Kommonen Purpose This research is interested in how dynamics in negotiating cultural meanings in the globalizing market place in China become visible in one particular aspect of culture: colour culture. The purpose of this paper is to explore...
