Keywords: Communal relationship
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Journal Articles
Cross Cultural & Strategic Management (2021) 28 (2): 368–383.
Published: 20 October 2020
... their transformation may differ across cultures. Based on Goffman's (1961) analysis of the variations between social and economic exchanges, Clark and Mills (1979) established empirically the differences between communal and exchange relationship schemata. The communal relationship schema approves giving...

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