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Keywords: Consumer decision‐making styles
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Journal Articles
Cross Cultural Management: An International Journal (2005) 12 (3): 32–62.
Published: 01 September 2005
...Cheryl Leo; Rebekah Bennett; Charmine E.J. Härtel This article compares consumer decision‐making styles between Singaporeans and Australians. Utilising Hofstede’s framework, the paper argues that cultural dimensions influence consumer decision making styles. It is essential that managers understand...
