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Keywords: Consumer ethics
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Journal Articles
A Cross‐cultural comparison of value systems and consumer ethics
Available to Purchase
Cross Cultural Management: An International Journal (2005) 12 (4): 36–50.
Published: 01 December 2005
...' cultural values on decision‐making will hinder a marketer's efforts to expand internationally. Using samples of Middle‐eastern and US consumers, the study found cultural values and consumer ethical beliefs to be significantly different between the two groups. In addition, these cultural values explained...
