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Keywords: Corporate reputation
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Journal Articles
Cross Cultural & Strategic Management (2019) 26 (4): 586–608.
Published: 22 October 2019
...Juan Velez-Ocampo; Maria Alejandra Gonzalez-Perez Purpose The purpose of this paper is to review the literature on corporate reputation and internationalization to identify key research theories, contexts, characteristics, methodologies, applications, limitations and opportunities for future...
Journal Articles
Cross Cultural & Strategic Management (2019) 26 (2): 166–198.
Published: 06 June 2019
...Bernhard Swoboda; Nadine Batton Purpose The purpose of this paper is to provide a theoretical and empirical comparison of four major national cultural value models for perceived corporate reputation (CR) of multinational corporations (MNCs) across nations: Hofstede, Schwartz, the GLOBE study...
