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Keywords: Cross-cultural schemata
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Journal Articles
Cross Cultural & Strategic Management (2018) 25 (1): 119–133.
Published: 12 September 2017
... that the people of the two countries have of each other. Using a mixed method survey, the purpose of this paper is to explore cross-cultural schemata US American people have of Iranians. Design/methodology/approach By way of an e-mail survey, the authors collected 1,752 responses from American citizens across...
