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Keywords: Cultural distance bridging strategy (CDBS)
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Journal Articles
Cross Cultural & Strategic Management (2025) 32 (4): 667–690.
Published: 16 September 2025
...Tianyuan Ma; Chuang Zhang; Zhikun Zhang; Wenbo Teng Purpose We use the spread of the home country’s culture into the host country as a cultural distance bridging strategy (CDBS), examines the effect of the CDBS on host country partners’ trust in multinational enterprises (MNEs) as well...
Includes: Supplementary data
