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Keywords: Customer services quality
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Journal Articles
Cross Cultural Management: An International Journal (2007) 14 (2): 161–168.
Published: 08 May 2007
... in the two countries. Originality/value The factor congruency technique was employed to determine the extent of similarities and disparities between the two groups. Emergence of cross‐cultural similarities carries implications for bank managers. Customer services quality Banking Turkey Germany...
