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Keywords: Design management
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Journal Articles
Cross Cultural Management: An International Journal (2008) 15 (4): 379–398.
Published: 24 October 2008
...Giulia Calabretta; Jordi Montaña; Oriol Iglesias Purpose This study is an attempt to approach design management from a cultural perspective. Specifically, the paper assumes that design orientation reflects an underlying organisational culture that distinguishes design‐oriented companies from...
