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Keywords: Developed countries
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Journal Articles
Cross Cultural Management: An International Journal (2011) 18 (3): 263–292.
Published: 02 August 2011
... for SPPs that fits the context of developed countries and concentrates on the strategic aspects of MCs. Design/methodology/approach The paper is largely conceptual and is based on an extensive literature review and secondary data; strengthened through additional and focused quantitative and qualitative...
