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Journal Articles
Cross Cultural & Strategic Management (2020) 27 (3): 487–510.
Published: 29 April 2020
...Hyun Gon Kim; Ajai S. Gaur; Debmalya Mukherjee Purpose As multinational companies enter different countries, the extent of cultural unfamiliarity they face depends on their most recent entry. We examine this pattern of added cultural distance between a newly entered target country and the closest...
