Keywords: Dogmatism
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Consequences of xenocentrism and ethnocentrism on brand image of Starbucks: moderating effects of national culture and perceived brand globalness between Colombia and Spain

Jose Andres Areiza-Padilla, Amparo Cervera-Taulet
Journal: Cross Cultural & Strategic Management
Cross Cultural & Strategic Management (2023) 30 (2): 348–374.
https://doi.org/10.1108/CCSM-03-2022-0050
Published: 15 February 2023
... of XEN, dogmatism and national identity in the CE. Design/methodology/approach A cross-cultural and quantitative study was carried out, through a total sample of 778 valid questionnaires collected online of which 451 questionnaires were from a developing country (Colombia) and 327 questionnaires were...
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