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Keywords: Dominant logic
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Journal Articles
Cross Cultural & Strategic Management (2018) 25 (4): 604–627.
Published: 10 August 2018
.... Practical implications The authors suggest that decision makers examine how different contexts, practices and cognition contribute to overall dominant logics that exist in firm. In doing so, they can evaluate how logics as a whole affect renewal, and also how different parts of the logics play a role...
