Keywords: Emerging markets
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Journal Articles
Cross Cultural & Strategic Management (2026) 33 (2): 137–154.
Published: 20 November 2025
...Noémie Dominguez; Ulrike Mayrhofer Purpose Emerging markets remain challenging for Western small and medium-sized enterprises (SMEs) and more specifically for born-again global companies. This paper investigates how born-again global companies can learn from their failures in emerging markets...
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Cross Cultural & Strategic Management (2019) 26 (3): 363–386.
Published: 17 June 2019
... markets. Understanding these companies provides a complementary way of appraising the growth, development and transformation of emerging markets. The authors synthesize the findings in an overarching framework that covers six strategies for building and sustaining legacy that leads to the succession...
Journal Articles
Cross Cultural & Strategic Management (2016) 23 (4): 531–550.
Published: 03 October 2016
...Seung Ho Park; Gerardo R. Ungson Purpose The purpose of this paper is to apply the concept of blind spot to illustrate the misapplication of extant global strategies to emerging markets. The authors discuss cases of multinationals and indigenous local companies to draw insights on firm operations...
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Cross Cultural Management: An International Journal (2010) 17 (4): 427–437.
Published: 26 October 2010
... study (Javalgi et al., 2005). © Emerald Group Publishing Limited 2010 International trade Country of origin Emerging markets Cultural studies The image of the country of origin has been considered as a determinant variable for the success or failure of launching...
Journal Articles
Cross Cultural Management: An International Journal (2009) 16 (3): 301–316.
Published: 29 July 2009
...Chad Albrecht; Conan Albrecht; Christopher J. Skousen; Brady James Twedt Purpose The purpose of this research is to determine the likelihood of financial statement manipulations in companies throughout a variety of emerging market countries and compare this potential wirh that of firms within...

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