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Keywords: Exchange relationship
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Journal Articles
Cross Cultural & Strategic Management (2021) 28 (2): 368–383.
Published: 20 October 2020
...Leigh Anne Liu; Chi-Yue Chiu; Zhi-Xue Zhang Purpose The purpose of this paper is to conceptually distinguish between communal and exchange relationship schemata and analyze their dynamic interactions and transformations in multicultural contexts. Design/methodology/approach Drawing on theories...
