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Keywords: Foreign languages
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Journal Articles
Foreign language competence and cultural affinity: a study of UK executives in foreign markets
Available to Purchase
Cross Cultural Management: An International Journal (2002) 9 (2): 4–24.
Published: 01 June 2002
... existed between these two factors within the Spanish market. Cites that cultural liking may be a positive factor in foreign language acquisition but only in some circumstances or cultures and ecnourages further research in this area. 4 Cross Cultural Management Foreign Language Competence and Cultural...
