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Keywords: Framing
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Journal Articles
The influence of culture and framing on investment decision-making: The case of Vietnam and Germany
Available to Purchase
Cross Cultural & Strategic Management (2018) 25 (4): 763–780.
Published: 21 September 2018
... they are operating in. The purpose of this paper is to study the issue of escalation of commitment and framing in a new cultural setting involving Germany and Vietnam. This setting is unique and particularly interesting, for Germany being the biggest European market and Vietnam being one of the fastest growing...
