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Keywords: Fuzzy C-Means
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Journal Articles
Martin Hernani-Merino, Juan G. Lazo Lazo, Alvaro Talavera López, José Afonso Mazzon, Gisella López-Tafur
Cross Cultural & Strategic Management (2021) 28 (1): 108–128.
Published: 23 July 2020
... according to the degree of belonging to specific and hybrid (global citizenship) segments. Design/methodology/approach A questionnaire was applied online in English in five countries across the Americas and Europe resulting in a sample of 412 consumers. Based on the fuzzy C-means cluster...
