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Keywords: GLOCAL
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Journal Articles
Parachuting internationalization: a study of four Scandinavian firms entering China
Available to Purchase
Cross Cultural & Strategic Management (2017) 24 (4): 554–589.
Published: 04 October 2017
... of markets with great potentials, correct positioning, swift actions, and fast learning, thus enabling the firm to circumvent the conventional wisdom of liability of foreignness, cultural distance, and psychic distance. “Parachuting internationalization” is essentially a GLOCAL approach which can...
