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Journal Articles
Cross Cultural Management: An International Journal (2003) 10 (4): 43–60.
Published: 01 December 2003
...Chih‐Wen Huang; Ai‐Ping Tai With increasing competition in the global marketplace, a prime and basic question for many enterprises is how to construct a global strategy for existing product mixes through standardization or localization, so as to achieve success in regional or local markets...
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