Keywords: Globalization
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Journal Articles
Cross Cultural & Strategic Management (2022) 29 (1): 91–113.
Published: 19 November 2021
...Rakesh B. Sambharya; Abdul A. Rasheed; Farok J. Contractor Purpose There is considerable variation in the extent of globalization across industries. The authors attempt to identify the structural conditions of the industry that lead to these variations. Design/methodology/approach Based...
Journal Articles
Cross Cultural & Strategic Management (2020) 27 (2): 189–211.
Published: 06 March 2020
... of Indigenous culture, while the mainstream culture is centered on global Western business culture, rather than the culture of the country. The Indigenous entrepreneurs integrate the values of the two cultures in managing their enterprises, thus acting as n-Cultural. Māori entrepreneurs who managed enterprises...
Journal Articles
Journal Articles
Journal Articles
Cross Cultural Management: An International Journal (2011) 18 (4): 443–463.
Published: 25 October 2011
... discusses the effectiveness of the strategies adopted by two leading global retailers as they attempt to resolve the paradox presented by the competing demands for standardization and localization and includes information provided by three of Walmart's and Carrefour's local Chinese suppliers...
Journal Articles
Journal Articles
Journal Articles
Cross Cultural Management: An International Journal (2010) 17 (4): 347–367.
Published: 26 October 2010
... Gender Women Leadership France Globalization The climb to corporate success is still a very daunting task for most women leaders in the Western world. There are, however, signs that women are finally starting to overcome some traditionally stiff barriers which have hitherto prevented them...
Journal Articles
Cross Cultural Management: An International Journal (2008) 15 (2): 176–193.
Published: 02 May 2008
... Publishing Limited 2008 Globalization Multinational companies Expatriates Cross‐cultural studies Taiwan United States of America In the last few decades, business has become increasingly international. As international competition continues to intensify, the need for global strategic...
Journal Articles
Journal Articles
Cross Cultural Management: An International Journal (2007) 14 (3): 196–201.
Published: 07 August 2007
... in this stage of research is the lack of research that deals with this particular issue in the chosen case study. Findings The results showed that e‐commerce has some merit in targeting global customers, if it considers cultural differences when adopting and applying global marketing strategy. Although...
Journal Articles
Cross Cultural Management: An International Journal (2001) 8 (1): 45–58.
Published: 01 April 2001
...Kamel Mellahi Highlights the opinion that the importance of national culture in cross‐cultural management is diminishing, suggesting that the world is moving towards a single, global management culture that is basically Western and, more specifically, American. Attempts to test this hypothesis...

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