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Keywords: Host market contestability
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Journal Articles
Cross Cultural & Strategic Management (2025) 32 (2): 346–373.
Published: 25 November 2024
...Katja Zajc Kejžar; Tina Golob Šušteršič Purpose This paper aims to study the decision of multinational enterprises (MNEs) whether to employ a host-country (HCN) or a parent-country national (PCN) manager in their subsidiaries, focusing on the role of host market contestability. Design...
