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Keywords: Independent self-construal
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Journal Articles
Influence of self-construal patterns on green consumption: a cross-cultural study of American and Japanese consumers
Available to Purchase
Cross Cultural & Strategic Management (2026) 33 (2): 278–293.
Published: 09 March 2026
... © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Independent self-construal Interdependent self-construal Attitude toward green advertising Self-expression Brand familiarity Intention to purchase green products Consuming eco-friendly...
