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Keywords: Individualism/collectivism
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Journal Articles
Cross Cultural & Strategic Management (2018) 25 (1): 70–95.
Published: 21 December 2017
... management Individualism/collectivism As the number of business transactions across national borders increases, management research has examined culture as a contextual variable (Adair et al., 2004). The growing workforce diversity in the global marketplace presents a complex challenge...
