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Keywords: Information sources
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Journal Articles
Cross Cultural Management: An International Journal (2005) 12 (4): 51–62.
Published: 01 December 2005
...Nicholas J. Ashill; Ugur Yavas The study reported in this article investigates whether or not consumers from Turkey and New Zealand attach similar levels of importance to various information sources in their purchase decisions and whether they are similar (dissimilar) in their opinions...
