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Keywords: Inglehart
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Journal Articles
National cultural value models and reputation of MNCs
Available to Purchase
Cross Cultural & Strategic Management (2019) 26 (2): 166–198.
Published: 06 June 2019
... and Inglehart. Design/methodology/approach Two consumer surveys on an MNC and on competitors in 25 countries in the year 2015 (n=20,288 and 25,397) were used for the first time to compare the roles of the cultural value models as antecedents of CR, using multilevel structural equation modeling...
