... and multicultural countries, such as China and India, the concurrent exploration of within- and cross-cultural distance is crucial in the international marketing and business field (Miao et al., 2016 ; Tung, 2008). Hence, this study aims to explore Chinese consumers' situational animosity resulting from...

... International marketing Cultural adaptation Web design services The market globalization made cultural adaptation of multinational companies’ web sites an important issue. The cross-cultural researches state that cultural adaptation of web sites improves effectiveness of companies...