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Keywords: International marketing
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Journal Articles
Cross Cultural & Strategic Management (2021) 28 (2): 452–478.
Published: 02 November 2020
... is the corresponding author and can be contacted at: jeoungyul@hongik.ac.kr 19 01 2020 30 05 2020 16 10 2020 19 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only International marketing Consumer animosity Quality evaluation...
Journal Articles
Cross Cultural Management: An International Journal (2014) 21 (2): 172–190.
Published: 29 April 2014
... excellence International marketing Cultural adaptation Web design services The market globalization made cultural adaptation of multinational companies’ web sites an important issue. The cross-cultural researches state that cultural adaptation of web sites improves effectiveness of companies...
