... the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries' cultures are being compared: the United States and India. Design/methodology/approach Web images of 30...

...‐related values to evaluate the differences between the US and Indian cultures. Design/methodology/approach The research method is quantitative and samples include qualified online‐panel respondents, representing educated and experienced business professionals who use the internet. Data analysis...

... ; Triandis, 1994 , 1995). Yuka Fujimoto can be contacted at: fujimoto@deakin.edu.au © Emerald Group Publishing Limited 2007 Individual behaviour Collectivism Cross‐cultural management Human resource management Internet In today's knowledge based global economy, online...