... the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate imaging/branding through electronic images on the internet. Specifically two different countries' cultures are being compared: the United States and India. Design/methodology/approach Web images of 30...

...‐related values to evaluate the differences between the US and Indian cultures. Design/methodology/approach The research method is quantitative and samples include qualified online‐panel respondents, representing educated and experienced business professionals who use the internet. Data analysis...

...‐cultural management Human resource management Internet In today's knowledge based global economy, online communication is increasingly valued by organisations as a way to efficiently respond to dynamic competitive markets. Internet usage shows no signs of slowing down. Statistics show...