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Keywords: Lab experiment
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Journal Articles
Cross Cultural & Strategic Management (2018) 25 (4): 763–780.
Published: 21 September 2018
... emerging markets in Asia. Design/methodology/approach The authors use a lab experiment with student participants from Germany and Vietnam. Findings In a 2×2 in between-experiment, the authors find strong support that Vietnamese participants have a stronger tendency to invest additional resources...
Journal Articles
Cross Cultural & Strategic Management (2017) 24 (1): 167–191.
Published: 06 February 2017
... can be contacted at: A.vanWitteloostuijn@uvt.nl 14 01 2016 09 02 2016 24 02 2016 Cultural accommodation Cultural alienation Foreign language effect Gender effect Lab experiment Already in the 1990s, over 50 percent of the world’s population did speak a foreign...

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