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Keywords: Latecomer
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Journal Articles
Cross Cultural & Strategic Management (2018) 25 (3): 538–544.
Published: 07 February 2018
.... It needs to be tested whether this theory has applicability to any other firms. Originality/value This paper fills an important research gap in the competitive dynamics literature by proposing an asymmetry reversing theory of competitive dynamics between a weak latecomer and a strong incumbent...
