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Keywords: Liability of foreignness
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Journal Articles
Creating the asset of foreignness: Schrödinger’s cat and lessons from the Nissan revival
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Cross Cultural & Strategic Management (2017) 24 (1): 55–77.
Published: 06 February 2017
...Jusuke J.J. Ikegami; Martha Maznevski; Masataka Ota Purpose This paper challenges the assumption in cross-cultural research of liability of foreignness (LOF). The literature review demonstrates that LOF comes from pressures for isomorphism, while asset of foreignness (AOF) can derive from...
