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Keywords: Low power distance
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Journal Articles
Cross Cultural Management: An International Journal (2004) 11 (3): 70–89.
Published: 01 September 2004
...Nelson Oly Ndubisi The current work demonstrates how relationship marketing (RM) application in cultures of low power distance, collectivism, femininity, high uncertainty avoidance, and long‐term orientation, can bring about customer’s repeat purchase, customer retention and sustained loyalty via...
