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Keywords: Reciprocity
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Journal Articles
Cross Cultural & Strategic Management (2020) 27 (1): 75–91.
Published: 17 October 2019
... on reciprocity, the purpose of this paper is to investigate the applicability of the Uppsala Internationalization Model to the context of a social enterprise (SE). The propositions argue that the strong social orientation of SEs encourages a reciprocal exchange with the stakeholders of the host country...
