... firms on joint innovation. In addition, we examine the relationship commitment as an antecedent of cultural and trust congruences. Design/methodology/approach The study constructs a theoretical model based on social exchange theory (SET) and examines it using data from Chinese manufacturing firms...

...Xiaohua Lin The study examined cultural adaptive behavior in international joint ventures, its key relationship contexts (e.g. relationship commitment and relative dependence), and influence of national culture. The hypotheses are tested with Chinese and US joint venture managers. Survey results...