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Journal Articles
Cross Cultural & Strategic Management (2026) 33 (1): 66–92.
Published: 25 November 2025
... can be contacted at: mbsutter@gmail.com 01 09 2023 17 09 2024 30 04 2025 10 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Cultural arbitrage Country-of-origin image COI marketing strategy Resource-based view...
