Keywords: Retail sector
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Journal Articles
Cross Cultural Management: An International Journal (2015) 22 (1): 21–41.
Published: 02 February 2015
...Johanna Franziska Gollnhofer; Ekaterina Turkina Purpose – The purpose of this paper is to take a strategic perspective on how MNEs in the retail sector decide to enter a new market. Drawing on transaction cost theory, the contingency approach and resource-based theory, the implications...

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