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Keywords: Retailing
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Journal Articles
Cross Cultural Management: An International Journal (2011) 18 (4): 443–463.
Published: 25 October 2011
...Ming‐Ling Chuang; James J. Donegan; Michele W. Ganon; Kan Wei Purpose The purpose of this paper is to combine secondary sources and interviews with Chinese suppliers to explore the structural paradox faced by retail multinational firms in China as they balance the competing demands...
