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Journal Articles
Cross Cultural & Strategic Management (2026) 33 (2): 137–154.
Published: 20 November 2025
...Noémie Dominguez; Ulrike Mayrhofer Purpose Emerging markets remain challenging for Western small and medium-sized enterprises (SMEs) and more specifically for born-again global companies. This paper investigates how born-again global companies can learn from their failures in emerging markets...
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