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Keywords: Sales Promotion
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Journal Articles
Sales Promotion in a World Economy
Available to Purchase
Cross Cultural Management: An International Journal (1994) 1 (2): 8–9.
Published: 01 February 1994
...Martin C. Smith Investigates how sales promotion relates to the product base of a given country; gives factors to be considered by international companies in the world economy; believes political realities are most often the product of a country's cultural heritage and assesses the differing...
