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Keywords: Scaling
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Journal Articles
Cross Cultural & Strategic Management (2016) 23 (4): 531–550.
Published: 03 October 2016
... in emerging markets. The authors unpack four specific blind spots that have resonated repeatedly in their operations: an adherence to unqualified scaling, the intractability of localization, the opacity of non-government intervention, and an undue attention to disruption rather than transformation. The study...
