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Keywords: Self-expression
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Journal Articles
Influence of self-construal patterns on green consumption: a cross-cultural study of American and Japanese consumers
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Cross Cultural & Strategic Management (2026) 33 (2): 278–293.
Published: 09 March 2026
...-construal (INDE), attitude toward green advertising, self-expression and brand-familiarity to measure purchase intention. Data were collected from 266 Americans and 199 Japanese consumers. The structural equation model was used to test and compare hypothesized relationships between the proposed constructs...
