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Keywords: Shanzhai product
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Journal Articles
The influence of Zhongyong on consumers’ tolerance for Shanzhai product quality: the moderating effects of frugality and price
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Cross Cultural & Strategic Management (2025) 32 (1): 137–156.
Published: 12 March 2025
...Ming Lin; Mu Tian; Jie Wu; Yifan Wang Purpose This study explores the influence of Zhongyong thinking on the zone of tolerance (ZOT) for the quality of Shanzhai products among low-income Chinese consumers as well as examines the moderating effects of frugality and price. Design/methodology...
