... firms on joint innovation. In addition, we examine the relationship commitment as an antecedent of cultural and trust congruences. Design/methodology/approach The study constructs a theoretical model based on social exchange theory (SET) and examines it using data from Chinese manufacturing firms...

...Klavdia Markelova Evans; Veronika Ermilina; Ashley Salaiz Purpose The paper enhances our understanding of how small businesses with a strong social mission undergo international expansion. Building on the theoretical arguments on social exchange theory (SET), specifically on the literature...

... or individual-level operationalizations of values originally conceptualized at the societal level. Drawing on equity and social exchange theories, the purpose of this paper is to present a theoretical model and nine propositions that incorporate both individual and societal values as determinants...