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Keywords: Social value
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Journal Articles
Cross Cultural Management: An International Journal (2008) 15 (4): 367–378.
Published: 24 October 2008
... Publishing Limited 2008 National cultures India Social value Marketing strategy From anthropological point of view, there are two schools of thoughts behind evolution of culture. Half century ago two leading anthropologists, Kroeber and Kluckhohn (1952) , identified 161 formal...
