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Keywords: Standardization
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Journal Articles
Walmart and Carrefour experiences in China: resolving the structural paradox
Available to Purchase
Cross Cultural Management: An International Journal (2011) 18 (4): 443–463.
Published: 25 October 2011
... of standardization and localization. The authors describe the challenges faced by two retail giants, Walmart and Carrefour, as they attempt to replicate in China their lean retailing successes elsewhere in the world. Design/methodology/approach This is a comparative study of Walmart's and Carrefour's ventures...
